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Expo 2020’s Sustainability Pavilion inspires tens of thousands of visitors


DUBAI, 14 March 2021 – Terra – the Sustainability Pavilion is already inspiring action towards a cleaner, safer, healthier world, with 96 per cent of people who have visited the Expo 2020 Pavilions Premiere so far saying the experience has motivated them to change their behaviour.


Since launching at the end of January, the Pavilions Premiere has offered more than 50,000 visitors an exciting glimpse at the Sustainability Pavilion’s world-class architecture, its inspiring exhibits and the stunning surrounding areas ahead of Expo’s official opening on 1 October.


The experience includes an interactive walk through the roots of a forest and a journey of discovery into the depths of the ocean, and urges visitors to consider how their actions and consumerism impact the planet. Following their visit, 96 per cent of those surveyed said they were inspired to change their behaviour, from saving water to making a conscious effort to use less plastic.


Mohamed AlAnsaari, Vice President, Communications, Expo 2020 said: “We have been truly humbled by the public’s response to the Expo Pavilions Premiere and Terra – the Sustainability Pavilion. From the outset, our ambition for Expo 2020 has been to offer an exceptional – and meaningful – visitor experience, and the feedback that we have received from people of all ages and nationalities has clearly demonstrated that we are on track to do just that.”


“We are continuing to see high levels of demand for the Terra sneak preview and with just under one month to go until the Expo Pavilions Premiere closes as planned on 10 April, we have made the decision to keep the surprise of the incredible Alif – the Mobility Pavilion and the inspiring Mission Possible – the Opportunity Pavilion for the opening of the Expo itself, which is now just over six months away.”


Rolando Martins, Chief Operations Officer, Expo 2020 said: “Delivering a safe and seamless experience for every kind of visitor has always been our highest priority and the global health challenges of the last year have put this into even sharper focus.”


“From our online ticketing platform, to signage and wayfinding, parking and security, the Pavilions Premiere has enabled us to put our processes into practice. More than 650 Expo staff have worked over 320 operational hours to date, including 150 volunteers of more than 50 nationalities, ensuring that every member of our workforce is equipped with the skills and knowledge required to deliver an event of this scale and significance.”


From social distancing and capacity control to on-site rapid testing for staff and vendors, the Pavilions Premiere has included a number of best practices to safeguard the health and well-being of everyone involved. Expo will continue to work closely with the world’s leading medical authorities and monitor the latest science and data to deliver a safe and exciting visitor experience at Expo 2020 Dubai.


The Pavilions Premiere will remain open until 10 April, with visitors able to explore the Sustainability Pavilion and surrounding areas, enjoy entertainment and children’s activities and discover a range of F&B and retail outlets. Tickets, which must be pre-booked through the Expo website, cost AED 25 and are complimentary for visitors aged five and under, senior citizens and people of determination.


As well as private vehicle and taxi, Expo 2020 can be reached by the Expo Rider – a dedicated, free of charge, public bus service departing from Dubai Mall bus station every 30 minutes.



About Expo 2020 Dubai

From 1 October 2021 to 31 March 2022, Expo 2020 Dubai will bring the world together in a spirit of hope and optimism and with a shared purpose towards solving some of our greatest challenges.

  • It will showcase the greatest innovations, breakthroughs and ideas from around the planet, enabling action towards a better world under its theme of ‘Connecting Minds, Creating the Future’

  • Expo 2020 will be an endless journey of discovery as more than 200 participants – including nations, multilateral organisations, businesses, and educational institutions, as well as millions of visitors – harness their collective power to change the world for the better

  • Expo 2020’s sub-themes of Opportunity, Mobility and Sustainability will inspire visitors to make a conscious effort to think and live differently

  • An entertaining global celebration with something for everyone, Expo 2020 will wow visitors with daily events, showcasing the best of technology, creativity and culture, while F&B outlets will feature cuisine from around the world

  • The first World Expo to take place in the Middle East, Africa and South Asia (MEASA), located on a 4.38 sqkm site adjacent to Al Maktoum International Airport in Dubai South

  • Built with a long-term legacy in mind, the Expo site is an example of innovation in action and will transform into District 2020, a blueprint for human-centric, smart and sustainable cities of the future, after Expo 2020 closes its doors

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